David R. Williams advocates applying the K.I.S.S. principle ("Keep it simple, Stupid.") to writing. In his book Sin Boldly! Dr. Dave's Guide to Writing the College Paper (Cambridge, MA: Perseus, 2000), 9, he explains, " ‘Simple’ does not have to mean simpleminded. Keeping it simple means avoiding the complexity of too many competing, confusing factors. This applies to choosing a paper topic as well as writing a sentence or running a business."
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